What Is a Good Instagram Engagement Rate?

good Instagram engagement rate magazine

EDIT: Sorry about the formatting, it seems to be playing up…

It can be difficult to find out exactly whether your Instagram engagement rate is good, average or lower than expected. When I searched up ‘average Instagram engagement rate’ what mostly came up were outdated articles from several years ago as well as posts that explain how to calculate your engagement rate.

Not helpful.

So, if you’re wondering whether the number of likes and comments on a given post of yours is through the roof or is much lower than it should be, I’ve got you covered.

Before we get into it, I’d just like to say that I know there is more to Instagram and blogging than numbers. I’m well aware that whether or not we should be so focused on numbers is entirely debatable.

Although, I personally think that if you want to make blogging a career (and you want to use various social media platforms to help create your audience), then that’s ok. Obviously, if you want to make a career out of content creation then numbers play a huge part. That’s where posts like this come in.

Side note: I’ll actually be talking about what I think of blogging for money in more depth at some point in the year, so stay tuned! Sorry, I can’t be more specific. I have my blogging schedule somewhere but I can’t be bothered to get it up at the time of writing this.

Anyway, back to what we were talking about…

How to calculate your Instagram engagement rate:

First off, if you want to calculate your rate you have to take the number of likes and comments on a post, divide it by the number of followers you have and then multiply it by 100. This is confirmed in an article titled, ‘The Ultimate Guide to Instagram Analytics’ and also in an article titled, ‘How do I Calculate My Engagement Rate on Instagram?’ (I had to double check).

So, for example, say you receive 500 likes on a post and you have 10,000 followers. You would divide 500 by 10,000 and then times it by 100:

500/10,000 = 0.05

0.05 x 100 = 5

Engagement rate: 5%

To get a more accurate result, it’s better to work out your average rate over a number of posts (say, 20-30 of your most recent posts). 

So, what’s the average Instagram engagement rate?

The average Instagram engagement rate is actually somewhere between 3-5%.

Although, generally, the more followers you have the lower the engagement rate.

This is because if you have a smaller following (say, 1,000-2,000 followers) you can get much more up-close and personal with your audience and you can come across as more authentic.

It has also been suggested that as your account gets larger, Instagram deliberately limits the reach of your posts so that you are more likely to pay for advertising. 

Although, this is unconfirmed.

As it stands, accounts with 2,000 followers or less can have an engagement rate anywhere between 7 and 10% – sometimes even more! I’ve seen accounts with less than 2,000 followers have rates of 15% and higher (lucky ducks).

If you have 5,000  – 10,000 followers, your Instagram engagement rate drops significantly to around 3% according to several sources. One source can be found here. 

If you have more than 10,000 followers, it will drop even further. 

The highest average rates I’ve managed to find are in an article titled, ‘Average Engagement Rates of Instagram Influencer Marketing’ which put accounts with 2,000-5,000 followers at 6%, those with 5,000-10,000 followers at an average of 4.9%, and those with 10,000-25,000 followers at 3.6%, and so on!

Honestly, I was partly driven to write this post because not too long ago I saw a comment that said something along the lines of, ‘If an account with 100,000 followers doesn’t have at least 10,000 likes then the followers are probably fake’ or something like that.

And, let me tell you, my mind was blown.

An engagement rate of 10% is rare! Really rare.

Especially for larger accounts. 

So, there you have it. 

I hope this has helped in some way. If it has, please let me know!

what is a good Instagram engagement rate

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  • The Amalog

    This is such an informative post especially for all new bloggers out there trying to increase blog traffic through social media. Great content.

  • Absolutely love this post – it was so helpful and reduced loads of my worries about engagement etc! Definitely true that more followers decreases your engagement rate – thanks for such a helpful and relatable post!

    Heather xoxo
    https://www.hefafa.me.uk

  • This post is very interesting! I never knew instagram works like that! I think it’s true though, for me, if someone have, like, 40k followers, I’ll usually be intimidated and I won’t comment.

    Thank you for sharing, this is very informative!

    – Gretch of GG Memochou

  • RIkki Parker

    Wow I never knew ANY of this! Very informational! Love it!

  • Viveena Rodrigues

    I generally used to calculate only the likes received percentage . But I still feel comments are the real deal engagement. I struggle with getting followers to comment

  • This is such a good post! I had no idea average engagement rates were so low! I think I’m at about the 3% mark, which is around average for my following! Honestly, the instagram algorithm makes it impossible for us to get anything decent in terms of likes, let alone comments, so I guess it all makes sense! xx

  • Hillory Renkema

    Engagement is soooo important on Instagram! The new annoying algorithm makes it so complicated some time, but this is such a helpful post!!

    xo,

    H

    http://firsttimethings.com/

  • Mackintosh Travels

    This was a very informative post. I never knew all this stuff. Thanks! I checked on one of my posts and it was 4% so I guess that’s pretty good for being a newbie. 🙂

  • I’m so relived to find that this is the average engagement rate because I’ve been feeling awful about mine at the moment! I haven’t read any post on this before so thank you – I’ve subbed on Bloglovin eeek

    Steph – http://www.nourishmeblog.co.uk

  • Tara Jessica Smith

    This makes me feel so much better about my engagement on Instagram. It’s the platform I struggle the most with but my average engagement is around 5% so as someone relatively new to blogging this is very reassuring that I’m not the only one with a low average

  • This is a really interesting post! Growing followers on Instagram is so damn hard, I don’t know how people do it! Though, apparently I have a 10% engagement rate! Woohoo!
    Jaz xoxo
    http://www.thelifeofasocialbutterfly.co.uk

  • Sarah Ⓥ

    This definitely helped! I calculated my engagement rate, and, if I did it right (I used an average of all my likes and comments of the last 21 photos) I have a pretty high engagement rate wich I’m pleased about! 🙂

    Sarah
    sarahaurorax.com

  • Charlene McElhinney

    This is such a helpful post, my engagement on Instagram hasn’t been the best as of late (because I haven’t been putting as much in to it) but I’m going to set myself some goals and start tracking my stats and engagement rates and I will be referring to this post regularly to keep me on track! Will recommend this post to everyone who asks about engagement on Instagram etc. Fabulous post, as always sweetie!

    Charlene McElhinney
    http://www.charlenemcelhinney.co.uk

  • This post was so interesting! I’m actually quite lost as it relates to IG, my friends have been encouraging me to create one well use it, because I set aside an account for my blog so I can have my name. I actually didn’t know the engagement rate is around 3-5% that sounds soooo low lol 🙁 I guess the logic behind it kind of makes sense but kind of doesn’t lol. Aww man I’ll need to relate to this again when I start using my account. Thanks for sharing! 🙂 <3

    xx Lena | https://lenadeexo.com

  • This was insanely helpful! I never knew how to actually calculate my engagement rate and now I can find out what it is! I also had no idea it would drop if you had lots of followers!
    Thank you so much for this!

    Love Bronagh xo
    http://BronaghLoves.com

  • ahhh thats so interesting about the engagement rate! and also good to know that a low engagement rate is totally normal, just worked mine out which was 6% (actually above average!) but i always thought it was so much lower!

    katie. xx lacoconoire.com