What influences your purchase of skin care or beauty products?

What influences your purchase of skin care or beauty products?

As a beauty enthusiast, I've found that several factors influence my purchase of skincare or beauty products. The most influential factor is product effectiveness; I'm more prone to buy products that have proven results. Additionally, I'm more likely to purchase products from brands that prioritize sustainability and ethical sourcing. Price plays a role too, as I have to balance quality with affordability. Lastly, personal recommendations from friends or positive online reviews often sway my decisions.

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